Price Changes Over Time
Even though sometimes it feels like 1998 was last week, it’s been nearly 30 years—and three recessions—that Gardening by the Moon has been in print! And inflation, of course, is relentless.
From 2000 to 2022, the price rose less than six dollars, and Maxx and I are proud to carry on Caren’s budget-friendly tradition, and are committed to bringing you a information-dense, high-quality product at the lowest price we can. Unfortunately the calendar we inherited in 2022 was losing money year over year. We decided to keep the price the same for our first year at the helm, but in February 2023 as we began the wholesale process for the 2024 calendar, we had to raise the price to $19.95.
We hate doing price hikes and hope not to do another for quite some time. We don’t plan on doing such a big one again, ever. You can see from the chart above that Caren barely moved the price at all from 2008 to 2022, something I really appreciated when I was her customer! And from the chart below, you can see the price of paper has risen 25% in the last 2 years alone, to say nothing of the price of fuel, shipping, postage, insurance, utilities, computer equipment, research, and everything else that goes into creating, printing, and delivering a calendar of this type.
Maxx and I spent hours in meetings debating the price change—Maxx insistent that we had to have something to show for all our hard work, me just as insistent that raising prices while everyone is dealing with skyrocketing grocery bills is mean, Maxx reasonably pointing out that we too have grocery bills, and so on—but what finally decided me was just… looking around at other calendars. Plenty of garden calendars with JUST plant photography cost $20. We have gorgeous plant photography, of course, but along with that we bring you gardening information. Hours and hours of work each year go into calculating lunar transits and providing daily gardening recommendations for each of the three different season lengths, bringing you the best, most accurate, most extensive lunar almanac and garden planting guide available anywhere in the US today.